Animated video is a compelling way to quickly and memorably convey complicated information. People of all ages and in many different industries already love video, which makes it a great way to reach audiences. Video is a powerful tool to convey abstract concepts because it combines visual and auditory stimulation, leading to an increased retention rate. Moreover, when incorporated into a marketing strategy founded in brain science, video becomes an even more powerful way of communicating. Switch Video uses narrative and animated imagery to craft compelling videos that present viewers with a story they’re sure to remember. Animated explainer videos use familiar metaphors to help consumers retain new ideas by bridging the gap between short and long-term memory. An animated video doesn’t just present information about a product; it facilitates learning and increases understanding of concepts.
The Many Uses of Animated Video for Business
Animated explainer videos can be applied effectively in many use cases. Switch Video’s team of experienced professionals can design a video style appropriate for any industry, from nonprofits to pharmaceutical businesses and government agencies to professional services.
For instance, government agencies can produce a video that helps them communicate a complicated policy. Meanwhile, human resources departments can use animated video internally for training purposes, too. Explainer videos allow enterprises to effectively communicate a complex idea they want to simplify for consumers.